The fish, first
That month's brand-new fish, hand-pressed and in your hands before it's laid out on the ice for the general public. You outrank the counter.
The Fish of the Month Club
Once a month, before it ever touches the ice, the newest fish is pressed, papered, and sealed in a heavy gold envelope, then posted straight to your mailbox. You'll have it while everyone else is still leaning over the counter asking what's new.
Billed monthly · shipping included · cancel anytime, no hard feelings
The Unboxing
That month's brand-new fish, hand-pressed and in your hands before it's laid out on the ice for the general public. You outrank the counter.
Heavy gold paper, stamped shut with a real wax seal. Opening it feels like being knighted, except you get a fish.
Species, scientific name, home waters, diet, top predator: every fact sworn true and signed by Dave himself, Registrar of Fishes.
Members hear about special drops and new fish alerts before anyone else. When something rare hits the ice, you already knew.
The Papers
No mystery fish. Each envelope carries a Letter of Authentication like this one, so you know exactly what you're dealing with.
Dave's Fish Stand · Office of the Registrar
This is to certify that the specimen enclosed herewith is a genuine, hand-pressed, honestly-weighed
How It Works
The month's new fish comes off the press and the first run is set aside for the club. The ice can wait its turn.
Your fish is tucked in with its Letter of Authentication and the envelope is stamped shut with wax. Very official. Slightly dramatic.
In the mail the first Friday of every month, shipping on the house. $9.99 flat, cancel whenever.
Membership
$9.99 a month. The newest fish first, papers and all.
Cancel anytime, the fish will understand.